How to choose a branding agency in Kigali

Start with the portfolio

Look for range and consistency. Strong agencies show identities that look different from each other, because each one was designed for a different business, but share the same level of craft.

Open the case studies, not just the thumbnails. A good case study explains the challenge and the thinking, not only the final logo.

Ask about the process

How will they learn about your business? How many concepts will you see, and how many rounds of refinement are included? Who signs off at each stage? Clear answers here are a good sign that the project will run smoothly.

Be clear on deliverables

Agree upfront on what you will receive: source files, colour codes, fonts, guidelines and any applications such as business cards or social templates. Ask how ownership of the final work is handled.

Check communication and fit

You will be working closely together for weeks. Notice how quickly and clearly the agency replies, whether they ask good questions, and whether they are honest about what you do and do not need.

If your brand will soon need a website or digital product, an agency that can do both keeps everything consistent and saves a second hand-over.