Brand strategy
Positioning, audience, personality and naming direction, so every design decision has a reason behind it.
Unfazed designs brand identities for ambitious businesses in Rwanda: strategy, logo design, visual identity and guidelines, made in Kigali by the same team that builds websites and digital products.
From a first logo to a complete identity system. Pick what you need; we recommend the smallest scope that gets you there.
Positioning, audience, personality and naming direction, so every design decision has a reason behind it.
A distinctive mark and wordmark that work at app-icon size, on signage, on packaging and on screen.
Colour, typography, iconography and layout rules that make the brand recognisable everywhere it appears.
A clear guide your team, printers and partners can follow, so the brand stays consistent as you grow.
Business cards, company profiles, social templates, merchandise, signage and pitch decks.
When you need it, the same team designs and builds the website, store or product that carries the brand.
Brand identities and digital products designed and built by the studio.
It depends on scope: a logo refresh is a very different job from a full identity system with guidelines and applications. After a free first conversation we send a clear, tailored quote before any work begins.
It depends on the scope, the number of applications and the feedback rhythm. Your proposal includes a realistic schedule so expectations are clear before we begin.
We are based in Kigali and most of our clients are in Rwanda, but we also work remotely with businesses across Africa and beyond over WhatsApp, email and video calls.
Final logo files in every format you need (vector, PNG, SVG, app icon), the colour and type system, brand guidelines, and any applications agreed in the proposal.